My Credentials.
from journalism to corporate and creative writing, explore my portfolio in more detail below.
My work.
My work across Tadiem, WNBA, and as a freelance writer involves creating content for some of the world's biggest names in tech, finance, and business. The type of content includes (but is not limited to):
Social ad copy — namely for B2B campaigns and executives
Media releases — across tech, finance and lifestyle brands
Digital kits and guides — B2B-focused that explain topics like business automation, cloud infrastructure migration, and more.
Blog posts and bylines — including for senior executives for internal and external sponsored content pieces
Case studies — which includes customers and executives to craft the impact narratives
Speaking guides and talk tracks – including conversation guides for sales reps and financial advisors, as well as executive briefs and media training
Please reach out for corporate writing samples. I will happily share them privately.
Toronto tempo.
As a lifelong basketball fan and Toronto Raptors season seat holder, the opportunity to work on naming Canada's first WNBA team — the Toronto Tempo — was truly a career and life highlight.
As part of the team naming the Toronto Tempo, I worked across:
Defining the narrative and content strategy
Developing brand manifestos
Developing final brand voice, tone, and identity collateral, including color identity
Developing blog and social copy for the naming journey and subsequent launch
Co-hosting the podcast "Bringing Home the W" throughout the naming journey
some of my favorite articles.
As any writer knows, the feeling of landing an exclusive story is about as good as it gets. Throughout my writing career, I've had the privilege of numerous Canadian exclusives with the world's top executives. Here are just a few of my favorites.
FP - Exclusive_ Microsoft's Satya Nadella wants to make emerging technologies available to everyone.pdfMicrosoft's Satya Nadella wants to make emerging technologies available to everyone
FP - 'Just survive'_ OnePlus co-founder Carl Pei on its new 5T smartphone and competing with giants.pdf'Just survive' – OnePlus co-founder Carl Pei on its new 5T smartphone and competing with giants
FP - Meet the elevators of the future_ Moving people sideways and data to the cloud.pdfMeet the elevators of the future_ Moving people sideways and data to the cloud
FP - The Android of cities_ Alphabet's smartphone-inspired vision for Toronto's waterfront.pdfThe Android of cities - Alphabet's smartphone-inspired vision for Toronto's waterfront
From gaming and gadgets to emerging and traditional tech, I pride myself on keeping a finger on the pulse of what's new and what's news. Whether it's the current zeitgeist or predicting what's coming based on experience, I love it all.
FP - 'Surreal'_ Toronto Blue Jays' Aaron Sanchez talks being on the cover of MLB The Show, new season.pdf'Surreal' - Toronto Blue Jays' Aaron Sanchez talks being on the cover of MLB The Show
MS - DJI Osmo Mobile 2 Review_ Compelling handheld stabilizer ready for video creators.pdfDJI Osmo Mobile 2 Review: Compelling handheld stabilizer ready for video creators
FP - Step aside algorithms, meet the tastemakers who curate the major streaming music services.pdfStep aside algorithms, meet the tastemakers who curate the major streaming music services
I also love writing about culture and trends, whether technology is involved or not (though you'd be surprised where it's hiding!). Below are some highlights for me from this broader space.
FP - In search of super athletes_ How Jose Bautista and MLB see technology changing baseball.pdfIn search of super athletes; How Jose Bautista and MLB see tech changing baseball
NP - Pizza column - The important questions_ Should you ever use a knife and fork to eat a slice of pizza_.pdfFrom my famed pizza column - The important questions: Should you ever use a knife and fork to eat a slice of pizza
FP - Netflix and Marvel are using tech, location to set the stage for Defenders.pdfNetflix and Marvel are using tech, location to set the stage for Defenders
GM - We The 6_ Why the name Drake gave us is here to stay.pdfWe The 6: Why the name Drake gave us is here to stay
My Full Portfolio of Editorial content.
From AI, cloud computing and business to pop culture, consumer tech and gaming, I have years of experience and a strong portfolio that illustrates my ability to translate complex topics into engaging and accessible consumer narratives. Explore my various journalism works below, categorized by narrative themes (though often stories will straddle multiple).
Did I mention I also have experience writing and hosting video content?
Check out this series I worked on while at Xero to help upskill entrepreneurs in the secrets of starting a business.
I also had a consumer tech video series for Postmedia called Upload, plus have made regular appearances on TV, radio, podcasts and at speaking events.